{pdf download} Content Strategy for the Web by Kristina Halvorson, Melissa Rach

Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

Download Content Strategy for the Web

Ebook free downloads pdf Content Strategy for the Web by Kristina Halvorson, Melissa Rach

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Content Strategy for the Web, 2nd Edition | Peachpit
If you're like most organizations, your content problems seem insurmountable.
Content Strategy for the Web - Kristina Halvorson, Melissa Rach
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The goal of this post is to show you step-by-step how you can create and build a content strategy for your company or your clients.
I'm Kristina Halvorson, CEO Brain Traffic and Author, Content
I'm Kristina Halvorson, CEO Brain Traffic and Author, Content Strategy for the Web. Ask Me Anything! 78 points via halvorson on Apr 29 2013 Flag Ask Inbound  
Content Strategy for the Web- Create and deliver content like
If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web 
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The book on the new(ish) field of content strategy, or, how we're going to save the web. Required reading for anyone interested in how words can reach their 
Understanding the Discipline of Web Content Strategy - American
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We're kicking off 2010 by starting the CDG Book Club. Every month or so, we'll be reading a book about the web industry and posting our raves

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